Music Video Idea - Joe Jones

The song we are covering for our coursework is "Fix Up, Look Sharp" by Dizzee Rascal.

In our music video for this song, we will attempt to parody the rap genre through numerous methods.We will almost caricature rappers in our video by taking their most identifiable characteristics and exaggerating them before adding a posh, upper-class taste to them. For example, the "ghetto" seen in our music video will in fact be a very affluent housing area. The video will see the group involved in various scenarios where they will attempt to act hard but will instead fail rather miserably. There will also be a performance element. This will involve the group performing to the camera in a "gangster"-like way, a convention seen in many a rap video. We will once again exaggerate the actions on rap stars who perform in their videos, but over-using our arms and moving our bodies excessively.

In the first chorus, we will be lip syncing to camera whilst walking out of a private school. The in the first verse, we will be wandering around the previously mentioned affluent area doing 'rap' actions with a posh boy twist. For example, we will be drinking Ribena from wine glasses instead of swigging alcohol from a bottle. Then we will revert back to the lip syncing in various locations for the chorus before starting the second verse, which will involve the group again carrying out 'gangster' actions in far from 'gangster locations'. We will use a variety of shots ranging from extreme close-ups to extreme long shots. Each shot and angle will be specifically thought out in order to obtain the maximum meaning for the video. or example, if we were looking to show some form of intimidation then their would be little point in using a neutral angle.