Discuss how your advertisement uses typical conventions of a layout - Martin Woodhatch and Joe Jones

Below is an annotated version of our advert:


We researched a number of advertisements before eventually constructing our own. To do this we researched different types of advertisements such as Florence and the Machine's advertisement and also UK rap sensation Tinchy Stryder. After our research, we included the following conventions:

Comments from Newspapers and Magazines:



Details of the record release:



Clear display of the artist name and song title:




An image or picture that conveys the mood of the video:



We feel that you get a real sense of the mood of the video, the intimidating expressions and the low angle shot, suggests a threat and dominance, however, this is juxtaposed with the young, fresh faces that sport them.