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Monday, 6 December 2010

Digipak Example: Michael Jackson (ultimate collection) - James Wilson

An example of a digipack used by an music artist is Michael Jackson's (ultimate collection). The Michael Jackson digipak uses all other the main conventions that a digipak acquires;
-The band/artists name
-Basic information about the artist and the album
-Colours which portray the artist in a certain light.

Firstly the album cover consists of an iconic picture of Michael standing there with his hands up, and the picture it self is a different texture and is slightly printed into the digipak, giving it an authentic feel to the consumer. As well as the picture being the center of attention of the digipak, the colour choice is crucial and its shows the audience what Michael thinks about himself. Using the gold letter on the black cover stands out and shows the pubic that this album is the gold standard with it standing out and oozing class. This particular digipak contains a vast number of Cd's which are well package within the digipak which helps reduce size making it small and compact. The advantages of the digipak are that they are different from normal stardard cases and usually relate to deluxe or a significant album.

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