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Monday, 24 January 2011

Discuss how your digipak uses typical conventions of a layout - Ned Keating and James Wilson

Below is the annotations made on our digipak:

As one can see, this is the back cover for our digipak. On the back cover, you can see there are track listings, a barcode and copyright symbol. All of these are typical conventions that you would expect to find on the layout of the back cover of a digipak. We chose to follow these conventions because it is rare for a digipak to not include all three together on the back. There are also some examples of digipaks, such as the one below.

We wanted our back to the audience on the back cover to highlight the fact it is the back and we wanted to show the attitude the band has.

Above is the front cover of our digipak. This also follows the conventions of a typical layout of a digipak, as the name of the artist, the name of the track and an image of the artist appear on the front cover. We chose to include all three of these conventions on our front cover because they help people to identify the artist and record whilst glancing at the front cover on a shelf. Furthermore, the image on the front of the digipak is a striking one, with vibrant colours. This was constructed so that the boldness of the front cover would draw attention.

On the fold-out slide of our digipak, we included a group shot with the lyrics to "Fix Up, Look Sharp". Many digipaks have a lyric sheet located somewhere within, so we chose to include one so as to keep following the convetions. We also chose to include a group shot on the lyric sheet as, while it is not a typical convention, it shows the audience the dynamics of our group.

The three images above do not follow typical conventions of a music video, nor are they present in the digipaks we have researched. However, we chose to include them to further enhance the message that we are trying to convey - failing, middle-class "gansgters". This was achieved through the use of "gangster"-like poses.

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