The song that I have chosen to evaluate is Coldplay – The Scientist. This song has many different conventions of a typical music video. This is because it uses a variety of shots to portray the mood of the song; this is due to the scene as well. The scene of the song is very dark and depressing which is very much like the song. The song is not upbeat and exciting but is more focused on the lyrics of the song. The video matches the song due to the fact that the lyrics often talk about reversing something or rewinding time. This is in tune with the theme if the video as it is being played in reverse.
The fact that the video is in reverse means that it is not a typical music video as a generic video would be done in real time and not be in reverse. The fact that the music video is in reverse makes it compelling to watch as you want to see what will happen next. This is due to the fact that the viewers are likely not to have seen many music videos in reverse meaning that they are intrigued and interested. The fact that the video is in reverse makes it seem far more appealing to the viewer and also gives the audience a ‘Hook’. The ‘Hook’ is the part in the video which gets people watching and interested in it. This means that if somebody was describing this video to another person they would talk about the video being in reverse.
In conclusion this music video has many typical conventions meaning that it is relatively appealing to the audience. Also the viewers can see that the video very much relates to the song meaning that they can understand the reasoning behind the video further. This video is considered appealing due to the ‘Hook’ which is very generic within music videos.