The song 'Fix Up, Look Sharp' was recorded in 2002 and then later released during 2003. The song was released under the record label XL videos and was produced by Dizzee Rascal. The genre of the song is grime,funk and could be considered to be very popular within the general public. The song was released under the album 'Boy in da corner'.
The current music video that is used for the song 'Fix Up, Look Sharp' consist of purely Dizzee Rascal and some song lyrics edited onto the screen. The music video at the moment shows Dizzee Rascal dancing around acting hard and trying to portray his presence of 'looking sharp'. Throughout the music video there are lines and patterns running through the background to give off an original and different style to the music video. Also the two colours that are chosen in the music video are very contrasting. These colours are Yellow and Black and they interchange between being the primary colour and the secondary colour. Another feature that is used in the current music video is that of some of the song lyrics being shown in the background. This technique is used to emphasize the lyrics so that the audience understand them better. The song lyrics being in the background also keeps the viewer watching and keeps them intrigued and interested.
The music video that was produced by Dizzee Rascal follows many conventions in the way that there is a character trying to act like a gangster. This portrays the fact that the music videos genre in grime. Contrastingly the music video only features one person acting like a gangster where as typically there is usually a big group of people showing their presence. Due to its typical and untypical conventions the video has become very successful. The music video for the song 'Fix Up, Look Sharp' by Dizzee Rascal currently has over 4 million views on youtube which shows the video and the songs popularity within the general public.