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Tuesday, 28 September 2010

Rap Conventions - Joe Jones

We then started to observe and note down common themes and conventions to create the quintessential idea of the 'rap' video. This is what we concluded.

We traced rap and hip-hop back to its earliest forms and watched the videos of the influential groups such as Public Enemy and N.W.A. We started to notice some patterns in the videos; firstly, performance is always incorporated directly into the narrative of the song i.e. they are not separated. Secondly, there is always a headstrong gang behind the main rapper in all of the videos we watched. This is something we are certainly keen to emulate. Thirdly, there is a lot of aggression and passion with various hand movements towards the camera. We will attempt to do something similar to this, but we will exaggerate it heavily in order to create comedy, as this is our intention.

In this video by the Beastie Boys, they portray a quite hilarious narrative following the night of three geeks who decide to throw a party. The party gets gatecrashed, and the cooler, lower class citizens invade the vicinity. The idea of humour in a rap video was something that appealed to us greatly and also this idea of the suburban and the 'ghetto' clash, as this it is a humorous concept, and one we are very interested in, as residents of middle-class areas.

Finally, we looked at this video by Puff Daddy, Bad Boys For Life. In this video, again we see the stark contrast between the middle class surburbs and the 'Ghetto' so to speak. The video depicts a Bus offloading the 'gangsters' in a stereotypically middle class American suburb and they interrupt the peace and tranquility of the area and make it their own. As i've already mentioned, this contrast between the Ghetto and the Suburbs, however we are going to change it slightly in that the Middle Class are going to try to be 'Gangsters', to questionable success. This will form the crux of our Music Video.

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